Dr. Bronner's Soap
LATHER, RINSE, REPENT

Soap that "washes away your sins" as well as every part of your body. The creator (Dr. Bronner) included 1000 words on every bottle preaching moral purity. The product line is sold in a variety of places, including Urban Outfitters, where this campaign's target frequents.

Guerilla posters in dirty areas (subways, alleys, shady places).